If you run a campaign across multiple countries and regions, you’ll see 18 as the youngest targetable age, but ads will only serve to customers who are the appropriate age as defined by their country or region. Location: Microsoft Advertising will show ads to people in, searching for, or viewing pages about your targeted location, unless you specify otherwise with advanced targeting features (e.g. You don’t even need a brick-and-mortar business location! *By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy. In Canada and Korea, it’s 19 and in Japan, it’s 20. If the app isn’t present on the specific device they’re using, they’ll see a redownload icon. Ad groups in Apple Search are where you determine pricing goals and where/to whom you want your ad to show. A more extensive version are Apple Search Ads Advanced ads where you have the possibility of broad targeting of keywords (exact match, broad match or matching to search). A customer who very recently downloaded the app may not yet have been identified by Apple Search Ads as having the app and may be served the ad. During this time you may receive a small number of conversions that are redownloads of the app. |, How to Set Up International Targeting within Apple Search Ads, *By submitting your Email Address, you are agreeing to all conditions of our, How Digital Marketing Agencies Cost Less Than In-House Teams, Winter Storms Hit Ad Performance Across Google, Facebook and Amazon, Gmail Ads Rolling into Discovery Ads [Everything You Need To Know], Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search], Amazon Announces Prime Day Lightning Deal Submissions [2021], Hitting Your “Target” Audience with Roundel Retail Media Network, The Rising Value of Email Marketing and First Party Data [in a Cookie-less World], Why Retail Media Must Be in Your 2021 Plan: Q&A with Criteo, Breaking News: Bronto Closing Down [How To Select Your New ESP and Expert Tips for Migration]. If the audience minimum isn’t yet reached, you’ll see your ad group on hold and a message informing you that the audience is below the threshold. Apple has made this easier with its introduction of Search Ads, which debuted in October 2016. If you're not sure whether Search Ads can prove to become a profitable marketing strategy, keep in mind that some of the world's biggest brands have enjoyed remarkable success with the program. If customers already have the app, they’ll see an [OPEN] button. The default demographic targeting in Search Ads will not show your ad to people who have already downloaded your app. To see this information on your iOS or iPadOS device, go to Settings > Privacy > Apple Advertising and tap View Ad Targeting Information. Let’s take a minute to look at the differences between the two systems before you start building your campaigns. Review the Apple Search Ads Advertising Content Policies. But we target only the ages you specify within each group. To promote your app internationally with Search Ads, follow these steps. Just make sure you select the right country because you can't change it after the fact. Use this customer type to crosspromote your app to users of other apps you own. The actual cost of a tap is a result of a second price auction, which calculates the CPT you pay based on what your nearest competitor is willing to pay for a tap on their ad , up to your maximum CPT bid. This is likely due to certain restrictions on Apple Search Ads (hereinafter ASA). For Campaign Management API users, the LAT On and LAT Off, and New Downloads and Redownloads install data fields are available in the Campaign Management API via the reporting endpoint. As we’ve seen before, most app downloads come from searches in the app stores, which means being at the top of the results is definitely a plus. There are some exceptions and important details you should be aware of when using Microsoft Advertising targeting options. Since people in other countries might include their location in their search to avoid returning irrelevant app results, location-based keywords can help your app thrive with Apple Search ads. Apple Search Ads empowers advertisers, while protecting individuals. So, if a user searches “Mindfulness,” the name of a specific app will pop up right at the top of results. Additionally, if Apple search ads are anything like Facebook Ads ... it will naturally garner many fewer impressions vs broad, vs a search match target. Search match (per Apple: "Automatically match my ad to relevant searches") – Apple's auto target that uses information including per Apple "your App Store listing metadata, information about similar apps in the same genre, and other search data" to figure out what search terms your app is eligible and relevant enough to show ads for.
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