With an average selling price of $448, the Apple Watch segment might generate close to $23 billion in sales this year. Looking at unit sales alone doesn't tell the full picture. Apple’s wearables, including the Apple Watch, brought in $5.5 billion in sales during 2019’s third quarter. The Company posted quarterly revenue of $64 billion, an increase of 2 percent from the year-ago quarter, and quarterly earnings per diluted share of $3.03, up 4 percent. https://9to5mac.com/2019/08/06/apple-watch-smartwatch-industry-q2 Apple’s total net sales amounted to 260.17 billion U.S. dollars in their 2019 financial year, a slight retreat from the historical record of 265.6 billion U.S. dollars in FY2018. In total, 45 million smartwatches were shipped in 2018 according to Apple Watch sales statistics. Sales projections show that 33 million Apple Watch units are expected to be sold in 2019. Apple holds more than a 50% share of the smartwatch market. If correct, that would mean that Apple Watch shipments are up 51% compared to this time last year. Market research from Strategy Analytics reports that Apple sold 6.8 million smartwatches in the third quarter of 2019. The Apple Watch outsold the entire Swiss watch industry in 2019. Apple Watch shipments grew 36% from 22.5 million in 2018, a year in which the Swiss watch industry shipped 24.2 million units. The Apple Watch has been the market leader in the smartwatch category for many years now and once surpassed the Swiss watch industry in quarterly sales … Services did very well, iPad Pro sales … Apple shipped 9.2 million Apple Watch units in Q4 2018, capturing half of the market. Apple shares jumped enough after the figures were revealed to make Apple a trillion-dollar company again. However, over that period, Swiss watch sales declined by 13%. Apple said to have sold 30.7 million Apple Watches in 2019 It saw a 36 percent increase in Apple Watch sales compared to 2018 Swiss watch brands lost 13 percent in sales compared to 2018 Cupertino, California — October 30, 2019 — Apple today announced financial results for its fiscal 2019 fourth quarter ended September 28, 2019.
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