Operational decisions are every day decisions and used to support tactical decisions. (Caswell, 2008). How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? One of the facts that makes organizations stronger is when they create a new business idea. We're here to answer any questions you have about our services. In this model, five forces have been identified which play an important part in shaping the market and industry. Managers will always need to access to the useful information in order to make the best decision. Ng Kong Biau CEB140081 Case Presentation: 1 2. For example: In 2009, Emirates was voted the fifth best airline in the world by research consultancy firm Skytrax. Abstract This conducted report discusses a strategic study about the global airline industry, particularly Emirates Airlines. Company Registration No: 4964706. Free resources to assist you with your university studies! Emirates Airline Company (mostly referred just as Emirates), is a Dubai-based company in the aviation industry. This Assignment includes three parts. The company recorded its first freight on October 25, 1985. Examples of such system are: Competitive Intelligent System which works based on a detailed business model that identifies what information it should collect. If you need assistance with writing your essay, our professional essay writing service is here to help! The information which is needed for this level is structured internal knowledge such as research reports, product-oriented marketing metrical and techniques and methods. Definition of Cultural Diversity 3 2.2 Cultural Diversity in Organizations 4 2.3 Implications of Cultural Diversity 5 2.4 Ethnicity 6 2.5 Conceptual framework 7 3. On the other hand information systems are all about gathering information, analysing data. Business Case Study : Emirates Airlines 3877 Words | 16 Pages. Chee Hui Min CEB140016 4. 2 Table of Contents 1. What is most concern in decision making not only is “Is this a right decision” but also is “Is this decision the best decision”. Therefore their aim is to provide the best service in the industry in order to have more passengers and cargo. Registered Data Controller No: Z1821391. Information System-An example form Airline Industry- Article-,college of computing Georgia Institute of Technology. The first part provides a brief outlook of the Emirates Airlines and there is a look at where the company came from. To answer this question that how Emirates is able to retain its competitive position in the industry, looking at how good Emirates is serving its products could be the answer. Introduction 1 1.1 Case study Organization 1 1.2 Rationale of Research 2 1.3 Aims and Objectives 3 1.4 Research Questions: 3 2. Analysis of resulting data tells researchers a great deal about, for instance, natural resources located in other countries. Therefore the tactical decisions which are made by middle level managers would be how middle process could help this decision to be successful. Get Assignment Experts Help in Emirates Airline case study analysis at an affordable price. According to the revenue, it is on the seventh largest airline in the world. This happened when only Delta Air Lines had the same service. Laudon J, Laudon K.C, 2007, Management Information Systems – Managing the digital firm, 9th Edition, PEARSON Prentice Hall. Business and firs class have more facilities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, over 600 channels of entertainment on ICE. Today, the airline flies the world’s biggest fleet of Airbus A380s and Boeing 777s. Lim Meng Sheng CEB140063 6. We will write a custom Report on Emirates Case Study specifically for you Business news, March 08, 2007, Robust growth poses threat of inflation to high-flying Dubai
[Accessed on Feb. 2010]. The data used to drive this type of decision is usually found in summaries of routine transactions e.g. The other viewpoint of using internet is internet crimes (hacking into data, falsification of data). A SWOT Analysis Of Emirates Airline Tourism Pages: 6 (1415 words) A study to show if Emirates Airline is the best airline in the Middle East Pages: 6 (1277 words) The Strategic Planning Process At United Parcel Commerce Pages: 7 (1553 words) Strategic Planning Pages: 3 (594 words) Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Report by Mark Caswell, 13/10/2008, Dubai’s Terminal 3 opens, [Accessed on Feb. 2010]. Good managers must be aware of their organization’s environment and know how any changes may affect the organization and their organization’s available resources. The first part is strategic planning of Emirates airline. Then the system provides spreadsheet and databases to create “what-if” models, and provide managers with the best decision to choose. Strategic Management-Emirates Airline 1. Abstraction. The influence of this environment is that many people may want to use this flight in order to visit the largest building in the world even though they have other choice of airlines. (Business news, 2007), One of the reasons that had significant impact on Emirates was experiencing a downturn of their competitors because of the Gulf War. In addition there is a consideration of organization’s strengths and weaknesses and the opportunities and treats that has significant impact on the organization process. They also plan to increase frequencies on many existing routes as well as expanding cargo capacity by 17 per cent. In case of Emirates group, the company considers the implication of vision and value analysis, situation analysis for development of the appropriate marketing strategy. For example in Emirates one of the main strategic decisions is to increase the profit of the year. We will write a custom Report on Emirates Case Study specifically for you for only $16.05 $11/page. This Assignment includes three parts. Info: 3660 words (15 pages) Essay This analysis will help organization to reveal objectives, goals and plans for achieving them which are important for the long term survival in the industry. Order Processing System is another system which is used in operational level and keeps track of daily orders and transaction. Chuah Pui Ling CEB140028 5. Emirates Airline Case Analysis. Profit planning system sets a profit target for the coming period. The question is that “Do managers make legal decisions?”. One type of decisions that is made in the strategic level is planning for gaining long term benefit, which is the Emirates’ objective. Introduction Emirates Airline is the national carrier of Dubai government, United Arab Emirates. We have a huge group of essays writers that have the capacity to undertake any writing project you put to us. SWOT analysis addresses organizations strengths, weaknesses, opportunities and threats. This type of decisions involve creating new investment, designing new career paths and identifying new markets. Over 250,000 Australians visited Dubai last year, largely reflecting the convergence of both airlines’ networks. (Emirates group, 2010). Strategic Marketing Management: A Study On Emirates Group ... Strategy development is one of the most important aspects of strategic management. A SWOT analysis defines the relationship between the internal and external appraisals in strategic analysis. The United Arab Emirates (UAE) has the seventh largest proven oil, according to the Oil and Gas Journal in January 2009. American satellites orbit the earth, scanning for various kinds of data, which can then be used in a GIS. A mentioned, making profit is one of the Emirates’ goals. Gulf War was a war which took place in the Persian Gulf between 2 August 1990 and 28 February 1991. Strategic Management in Emirates Airlines3 Abstract This report investigates the management of Emirates Airlines in comparison to other airlines. (Ask Questions Online Free for Any Subjects & Topic) and Find the best Solution or Solved Answered for College/ University Assignments, Essay, Case Study Q&A etc. It is an exercise in identification and analysis. Learn More. Actually it is difficult to say what are the weaknesses Emirates, because Emirates is considered as one of the most respected travel brands around the world. The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. sales orders from the next level or classification. Currently, Emirates’ flights account for nearly 40 per cent of all flight movements in and out of Dubai International Airport, and their main aim is to increase this market-share to 70 per cent by end of 2010 without compromising the reputation for quality. Thank you very much for the professional job you do. Their competitive advantage was their low cost structure. Tan Wei Teng CEB130056 2. Robson W. 1997, Strategic Management and Information Systems – An integrated approach- 2th Edition, Pearson Education Limited, Great Britain. The Baller: A Down and Dirty Football Novel, Shoe Dog: A Memoir by the Creator of Nike, Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants, A Quick and Simple Summary and Analysis of The Miracle Morning by Hal Elrod, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful. Emirates has won some competitive advantages which made this company as one of the good airlines. Distribution strategy in the Marketing strategy of Emirates –. Study for free with our range of university lectures! Although Emirates attempt to offer the best services for the travellers, it is not possible all the seats get fill during all the flights. Airline Management Essay There are different levels of an airline management that handles and manages the working of the airline department with great efficiency and with best results as well. This influences Emirates Airline deeply because many people start coming to Dubai from oversee and also many people need to flight to other countries. Supply Chain Management and Competitive Strategy Background of the Company. Emirates Air line has been existed for 25 years. Considering the strong competition in today’s market, they need to improve their CRM performance in order to increase the number of loyal customers. United Arab Emirates (Dubai), which was a fishing village at the southern end of the Arabian Gulf, has grown to become one of the leading trade center of the Middle East. Emirates is a national airline of Dubai in the Middle East. Another tactical decision in Emirates could be determining optimal booking policy for multiple fare classes. The problem is that poorer countries, without the financial resources to send up their own satellites, claim that the U.S. is taking information from them without any kind of payment. The organization’s environment is an important point to be considered by managers because environmental factors can significantly influence organizational operations. (Robson 1997). The first part is strategic planning of Emirates airline. However some concerns have been risen in usage of IS/IT that may make them to be unethical. Case Study of Emirates Airline Dubai. Product in Emirates is the services that airline is providing for its customers such as flight, food. Remote environment analysis lists all those events, issues and facts which will influence the company performance, but over which they have little influence and those facts are usually out of control. This conducted study discusses a strategic survey about the planetary air hose industry, peculiarly Emirates Airlines. Geographic Information System is a good example for show the unethical aspect of usage Information Systems. I can say that one of the Emirates’ weaknesses is having expensive ticket price especially for the business and first class. (Robson 1997). The last part highlights the ethical issues involved in the organization’s processes. Emirates Airline is a strategic partner of Airlines Alliance. Strategic Management - Emirates Airline Case Study Every company starts either with a small idea or to fill an existing demand gap. Strategic Management Case Study Emirates Airlines, facebook reset analysis rhetorical essay steven levy, sujet dissertation sur le realisme, liberty university admissions essay sample We work only with professional paper writers who have a degree or two and specialize in various niches. The closure of Gulf Air created the gap and Emirates Airline was born. However there are still some weaknesses that Emirates need to improve. (Robson 1997). Emirates have positioned as most favoured when it comes to airline services and therefore uses value-based positioningstrategies. Emirates Airlines is one of the rapidly developing airline companies in the world. Management information system (“MIS”) and Decision-support system (“DSS”) are two important information systems which support movement level. This conducted study discusses a strategic survey about the planetary air hose industry, peculiarly Emirates Airlines. Another threat that might be danger for Emirates is it’s competitive in the market. Emirates started to lose some of its customer when Qatar Airline offered the same flight with cheaper tickets. The closure of Gulf Air created the gap and Emirates Airline was born. This type of decision could require managers to add new destination in their flight schedules. History In 1974, the rulers of the UAE established a joint ag carrier called Gulf Air with a few Gulf Cooperation Council (GCC) countries. As per the case study on Emirates Airlines, it has been identified that the political factors of UAE that would have an impact on the operations of the company are the stable political environment. These decisions are the least structured but they could have significant impact on the future of the organization. Since then it has been the main cargo division of Emirates, and the anchor cargo airline at Al Maktoum International Airport, its main hub. This system includes source concentration, event derivation, and the ability to provide initial view or states of operational data to applications, where subsequently received events update these view. These are the negative internal factor that destroys values of company or put the company in risk. Strategic Management Case Study Answers in Emirates Questions. Strategic Management - Emirates Airline Case Study Every company starts either with a small idea or to fill an existing demand gap. Moreover, they are trying to add 18 new passenger aircraft to their fleet, increase seating capacity by 14 per cent. The CEO of Emirates Airline has a very good reputation and he is in a position to persuade the audience as well as present his claims. Emirates has 6 subsidiaries and its parent company(Emirates Group). Developments of information systems also involve ethical considerations in how information is used. Additionally, Emirates Airline plans to become the best company in customer service. The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. In the commercial airline industry, unfilled seat on a regularly scheduled flight represents a threat cost to the operator. In 2005, Emirates began flying non-stop to New York. Strategic Management-Emirates Airline yeapszuhui. Because of this geography, United Arab Emirates has rich natural resources and high amount of natural resources of fuel. The aim of theses system is to take documents with knowledge embedded in them, such as memos, reports, presentations, articles and store them in a repository where they can be retrieved easily. Buying a new aircraft is a strategic decision because manager should consider this decision is it going to benefit them in future or not. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Oleason V. Schwan K, Eisenhauer G, Plale B et al. A example of DSS in Emirate is Compensation Analysis System. Looking for a flexible role? As mentioned information systems provides information to managers in organization to make plan and decision. This system provides a comprehensive overview of the organization expenditure, monitor wages, salaries and benefits for the manager and they are able to plan. One of the main concerns about the information technology is Internet. (Laudon, 2001). The second part discusses the type of decisions which are made in different levels of Emirates and explain the information systems used in these levels. From the perspective of analyzing the internal and external environments, it’s worth for Emirates Airlines management to identify its overall capabilities as well as the competitive advantages. Strengths are the positive internal factors that add value to the company. The various development stages are discussed showing the changes the company had to make to accommodate its growth. Our essays writers are so scholastically differed in numerous ways. Abstract. I am satisfied with the services your provide to college students. Another system which is used in Emirates is Pricing Analysis System which is for determining ticket prices and promotions. This case study analysis is a valuable lesson in how to help the audience in making a difference. Later, the information systems which are used to help the managers to make the right decision in that level of organization are listed. The report also aims to ident… They, provide the best ground services through early and easy check-in and self check-in machines that are distributed in Dubai international airport , waiting lounges, and chauffeur-driven PEAKWORK CASE STUDY: EMIRATES Leading airline Emirates boosts leisure travel sales - Peakwork Flight Player connects Emirates to worldwide Player Hub Network BACKGROUND Emirates launched operations in 1985 with just two aircraft. (Press, 2001), Dubai International Airport’s Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion. Information Systems. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Emirates. Case 1: Emirates Airlines Yaovi “Bri” Akakpo-04/15/2015 MGMT 4690, Professor Stewart University of Denver, Daniels College of Business Part I: Emirates Airlines, Present Situation Where Emirates Competes: Starting from humble beginnings to the international powerhouse it is today, Emirates Airlines is one of the most recognizable in the world. (Jammoul, 2013) A case study analysis written by Abedelazes Safi, claimed that Emirates has been able to gain a competitive position and advantage in the market place since they started in 1985. An emirate is the biggest international carrier in 2015. Published: 2nd Jan 2018 in Because of this political war, Emirates was the only airline to fly in the last ten days of the war. ... Emirates Airline is a strategic partner of Airlines Alliance. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. It is the second largest airline in the world and it is a symbol of the rising power of the Emirates Airlines. Emirates Airlines Porter’s 5 forces model is a management tool used by businesses to assist organizations have a clear view of the forces, either within the industry or outside the industry, that affect their business and strategies on how best they can have an edge with other businesses. Emirates group has positioned itself based on geographic & psychographic segmentation strategies to make its offerings more promising to the targetaudience. Buy Plagiarism free Work! CSEB3101 Strategic Management Lecturer: Dr Tey Lian Seng Presented by: 1. (Laudon, 2001). This has a positive impact on the operations of the company as this would ensure that there are no disturbances faced by the company. The data used to drive this decision type is usually prescribed or defined in the procedures and rules of the organization. All work is written to order. Therefore Emirates started to give a service which was not provided by so many airlines, and that helps them in increasing the number of their customers. SWOT analysis helps in analysing the external as well as internal factors that have an impact on the operations of a company. Resources: To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! This case study focuses only on the airline business unit of the Emirates Group. Management Information System mainly concerns with internal sources of information and usually takes data from the Transaction Processing Systems and summaries it into a series of management reports. Differentiated targeting strategy is used by Emirates to select the potential customers to whom they want to sell their products. 301 certified writers online. As mentioned in mission statement, Emirates is trying to increase the percentages of their annual benefits. Skyward is the famous Customer relationship Management system for Emirates. Another long term decision in Emirates is buying new air plane (Airbus 380). Decision-support system (“DSS”) is also one of the important systems specifically to help management make decisions in situations where there is uncertainty about the possible outcomes of those decisions. The first portion of the study provides a brief overview about Emirates Airlines Company followed by a state of affairs … Do you have a 2:1 degree or higher? The case study can be used in MBA, Executive MBA and Management Development Programs for HR Specialization Students and HR Managers. This type of decision usually concerns about general direction, long term goals. Boundaries: When to Say Yes, How to Say No. The decisions in this level are made by engineering and designer. [1] in making a good reputation of an airline and emirates There are 3 basic things in quality assurance of quality airlines have a good consumer behavior which management such as quality planning that is the utmost. *You can also browse our support articles here >. No plagiarism, guaranteed! The ethical issue of this fact is that, are the information collected in ethical way. This report conducted on Emirates Airlines which discusses a strategic study about global airline industry, particularly Emirates Airlines.1st part of this report will be tell us in detail about Emirates airline company with internal and external analysis of the company. The first portion of the study provides a brief overview about Emirates Airlines Company followed by a state of affairs analysis that includes the internal and external analysis. EMERGENCE OF THE THREE MAJOR CARRIERS Figure 1. The purpose of this part is to consider the overall strategic management process and consider what is happening in the environment in order to judge how those happening may affect the organization. These subsidiaries which are operating separately can give Emirates benefits. Dos and don'ts of research papers essay on the topic freedom of expression, school breaks essay study airlines management Strategic emirates case, research essay on hemp: extended essay world studies books the best friend essay essay about wonderful world. Nowadays people shop through internet, buy ticket online, communicate with friends, family, college in the other side of the word, and that means traditional business such as travel agents have lost their customers to the new competitor which called internet. Opportunities are external positive factors that represent the reason for an organization to exist and develop. STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Emirates Airlines Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. It starts with a forecast of expected sales and desired percentage for gross profit keeping in view the market conditions. There are four managerial levels in any organization that are responsible for organization’s plans and decisions; strategic, tactical, knowledge and operation levels. However, the Emirates Airlines’ efficient management is successfully operating the fleet, such that it has become an exemplary airline in the aviation sector. Another recommended system for Emirates is Customer Relationship Management (CRM) to help them stay close to existing customers. The availability of large amount of fuel in UAE helps Emirates to provide fuel for its aircrafts much easier than its airline companies. The success of an organization which has information system in all the departments such as Finance and Accounting, Sales and Marketing, Manufacturing and Human resources department is guaranteed. In this section, first the type of decisions that made in each level is discussed. Emirates Airline Case study Introduction. Transaction Processing System is one of the current systems in airlines companies to support of transaction and analytical processing on newly received operational information.
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