In Singapore public sector, many organisations subsume their KM unit under OD. 2, No. Looking for a flexible role? However, managing an alliance is much more complex than managing a single company, particularly as Lufthansa is said to be the leader and integrator of the star alliance. For example, Lufthansa may take a relatively more conservative way in employee wages and service standards. According to the case documentation, the increasing oil prices make fuel costs the second highest cost category per sea kilometer for European airlines, accounting for 26 percent of operating costs. The Lufthansa Executive Board (Vorstand) and the Supervisory Board (Aufsichtsrat) decided to follow a concept of sustaining renewal (redevelopment) at 3 levels; operational, structural, and strategic. As joining an alliance seems to be a good way, or sometimes even the only available one, to expand its presence in the world without making investments in an economically unsustainable way, Lufthansa endeavors to expand its business via the world’s largest air alliance, the star alliance. For the year as a whole in 2012, Lufthansa Cargo is assuming that business will develop on a positive note and is again anticipating an operating result in the region of thee-digit millions. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study. While the specifics of each challenge are particular to Lufthansa’s situation, many are hared by other global organizations. Home / Resources / ISACA Journal / Past Issues / 2012 / Key Issues Challenges and Resolutions in Implementing Business Continuity Projects ISACA JOURNAL ARCHIVES Please enjoy reading this archived article; it may not include all images. Coincidentally, I was asked recently on the key issues/challenges in … (2013), De Groot et al. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts. Once you finished the case study implementation framework. Last updated: 20 March 2014. Lufthansa has always been prepared to actively shape the … Implementation framework differentiates good case study solutions from great case study solutions. The more you spend on your tickets, the more award miles you will earn. Freedom of expression shows itself in a variety of ways that are often viewed as controversial. However, in spite of the soundness of the business logic of Lufthansa Regional, the idea actually leads to the “two-class society”, which then leads to some kind of friction or tension among employees and in some cases among customers. Requirements not testable 3. Amazing Business Data Maps. Although several problems or issues have been described or discussed in the above section, I am not going to suggest possible solutions to all of them partly because of the limited space of this report. The challenges in aviation traffic were always great – in earlier times economic crises and political conflicts influenced the development of Lufthansa, today there are deep market changes in world air traffic. Within these requirements, one of the main ones is related to the area of security. Executive Summary & Key Findings – State of the Dream 2012. 50% more than 2012. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. Time line also provides an insight into the progressive challenges the company is facing in the case study. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Integration is done after all components have been developed: This might result into full testing not being covered. The DDoS mitigation firm Prolexic reported an 88% increase in the number of DDoS attacks launched in Q3 2012 … Date Published: 1 January 2012. Business continuity management … Status points – ie the points which determine the colour of your shiny card – are purely based on flights taken, irrespective of what you paid for them. Strategic Management Analysis in the Hypercompetitive Airline Industry 3.1.1. Failing to plan for just about anything usually results in poor outcomes, and the same is true when you’re conducting an evaluation. Retailers need to think carefully about when to enter a market. For more on the situation in Ukraine and NATO’s response, see CRS Report R43478, NATO: Response to the Crisis in Ukraine and Security Concerns in Central and Eastern Europe, coordinated by Paul Management. The airline industry is being challenged by a completely new dimension – global warming. In a word, Lufthansa should respect the difference in its employees and drive them work to the same goals at the same time. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. By digitalLEARNING Network. Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. 1 The average fleet age is based on our own calculations and may differ from other figures. PlasticsEurope, 2015. The challenges involved encouraging travelers to consider visiting the country in the wake of World War II, as well as offering services to other nations via the Frankfurt airport hub. Over the coming weeks, innovative, forward-looking customer service solutions will be developed on the online portal www.innovation.lufthansa-cargo.com, which has been set up especially for the competition. Mobile. Brushing up HBR fundamentals will provide a strong base for investigative reading. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. In 2012 Lufthansa and its operating segments will therefore continue to rely on proven experience in dealing with this incertitudes. Analyzed case details based on those fundamentals and. Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Lufthansa 2012 case study solution. The Key Challenges in ICT Integration with Education. At the same time, the challenges for HR have changed, as two recent studies by Kienbaum Consultants and The Hackett Group show. While this has always been true, the relative importance of HR in today’s business environment of fast change and high complexity and uncertainty has even further increased. (2010), Spangenberg et al. Make a time line of the events and issues in the case study. Facebook (FB) may be gearing up for the mother of all tech IPOs, but big questions are being asked about the company's long-term growth strategy. Producing crude oil and refined products at a lower cost to stay competitive on the market is one of the industry’s major challenges. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. COVID-19 tests. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. “Since Lufthansa’s turnaround in 1992-1993, in only one year have no new cost cutting initiatives been launched, implemented, or even accelerated. After refreshing your mind, read your case study solution critically. Stop blaming organizations and others for your shortfalls and failures. In fact, some of the uncertainties and challenges related to operating beyond the company’s national boundaries. Tremendous changes in the global competitive landscape threaten Deutsche Lufthansa AG, the largest airline group in the world. Lufthansa, being a German company, used to be well known for its strong culture which was partly due to its engineering excellence. Consequently, Lufthansa enjoys the diversity of cultures, which are shown in different interests, perceptions, communication channels and expectations held by employees. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. So far, the management team of Lufthansa aims to stay neutral in alliance members’ affairs and build the image of a dominant force. Be very slow with this process as rushing through it leads to missing key details. Make a time line of the events and issues in the case study. Views: 2.5K. The challenges for this industry come at the same time with some fantastic opportunities emerging for the sector. Oil prices for one, which have a crucial impact on the Company’s cost base. The continued challenges of the global economics in fluctuations of oil prices, structural shifts in booking patterns and tough competition, increasing no- frills airlines, in the European traffic especially, has lead to complex situations that Lufthansa must address. … Published: 27th Jun 2017 in See All . Evaluate each detail in the case study in light of the HBR case study analysis core ideas. They are just awesome. Moreover, continuous training and education are necessary for employees to feel appreciated by Lufthansa and then can be devoted to the company despite some differences. new key account challenges and the importance of organizational alignment. Time line also provides an insight into the progressive challenges the company is facing in the case study. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The airline alliance make passengers better off (Park and Zhang, 2000), and it also brings benefits to Lufthansa as according to the case documentation, the airline company earns approximately ï¿¡500 million per year due to the star alliance. Share Listen to this Article. The key is to find synergies that add to the consumer offering rather than conflict with it. As Lufthansa has been decentralized as a holding company with six business lines, such kind of organization might inevitably have some organizational overlaps. However, cost cutting requires further attention and efforts. and business travelers since 2012. Corporate travel management systems including travel policy systems can be integrated into the API. 11 Challenges for Corporate Social Responsibility. DOWNLOAD THE FULL REPORT: A major demographic shift is underway in the United States. Zero down on the central problem and two to five related problems in the case study. For example, Bulow et al (2006) find that employees were not willing to embrace the purchasing new role and others simply did not have the required capacity. After a short introduction about Lufthansa and a few words about the evolution of brand implementation, you’ll read about the challenges Lufthansa faced and how it overcame them. Air industry appears to be a glorious industry, but the industry as a whole has been suffering from financial problems. It is crucial that Lufthansa finds adequate strategic options for sustaining and further expanding its market-leading position. Marking out the protagonist and key players in the case study from the very start. 3. Growing point to point traffic in Europe 2. The authors aimed to integrate lessons from evaluations of the Health Foundation's improvement programmes with relevant literature. You should try to understand not only the organization but also the industry which the business operates in. Are many of Lufthansa’s challenges identifies in the case similar to those being experienced by other businesses in todays global economy? On the contrary, several different methods ought to be employed together to achieve maximal effects. Hence, human resource management ought to pay special attention to unionize all employees to work together towards the company’s targets. Volatility in oil prices 3. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. The air industry has been negatively influenced by the recent economic and political developments, such as the 9-11 and the rising oil prices. Challenge 1: Poor Planning. Nobody get fired for buying our Business Reports Templates. Data Migration Challenges and solution for successful implementation Published on September 18, 2014 September 18, 2014 • 55 Likes • 12 Comments Time line can provide the clue for the next step in organization's journey. Testing considered late in project 2. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions. All rights reserved. Stiff competition from low cost airlines and large Middle Eastern carriers 2. Availability and sustainability key challenges, says Lufthansa, as biofuel trials end with first commercial transatlantic flight (photo: Lufthansa) Mon 23 Jan 2012 – The six-month trial by Lufthansa using biofuel blends on the route between Hamburg and Frankfurt has ended with the first-ever scheduled commercial transatlantic biofuel flight on January 12. In 1999, none of these processes were fully completed. There are nevertheless considerable challenges to be overcome. Posted on February 18, 2012 by Roan Yong. Having ignored the threat from low-cost airlines in the past, Lufthansa must now be better prepared to respond. However, the authors identify and expertly review the current understanding of four key challenges in the characterization, diagnosis, risk stratification, and … 8 hours to complete. International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. LinkedIn. Then according to the list, Lufthansa can decide which departments can be cancelled or combined with others. Contributor Group. Note that most information in the report is from the case documentation from the CEO of Lufthansa. Key aspects to understand when examining the links between the ecosystem and the benefits derived (cascade model adapted from Bastian et al. *ESG EXECUTIVE MBA B. NELZY M. NDIAYE N. SIE Physical assets – Lufthansa Technik > RESSOURCE BASED VIEW ANALYSIS > FINANCIAL IN 2012 Annual report :”The expansion of Lufthansa Technik Shenzhen, China, and the construction of a material warehouse in Singapore additionally ensure that Lufthansa Technik can play a key role in the growth of the Asian MRO market “ MRO … Share. Three large Gulf carriers, Emirates, Etihad Airways and Qatar Airways, as well as Turkish Airlines, now stand to compete with Lufthansa on the traditionally profitable long-haul segment. (2014a)).This model highlights the elements necessary to understand and … 5 Key Computer Network Security Challenges For 2013. Plastics ... and challenges for mechanical recycling. In any case, Lufthansa Systems and almost all IT companies are looking for opportunities to reduce costs and to have a scalable and secure IT infrastructure. Challenges for mental health social work. Besides, Lufthansa benefits from the “feeder function” to intercontinental flights and the density of the connections. Lufthansa currently is an important member of the largest airline alliance in the world, the star alliance. Internal Analysis of Lufthansa 3.2. Regarding the culture diversity in employees, I think Lufthansa can employ the measures discussed in the above section together in order to achieve the best results. Info: 2384 words (10 pages) Essay Published: 7th Sep 2017 in Management. Policymakers need to build on recent stabilization gains by swiftly implementing a comprehensive set of policies to secure lasting financial stability. Confidence during setbacks. Arty Mangan Eco-Nomics Environmental Education Food and Farming Justice Article. 1, February 2012 Challenges for Using ICT in Education: Teachers’ Insights Hadi Salehi and Zeinab Salehi classroom or develop supporting materials through ICT. Three key challenges facing agriculture and how to start solving them 6 June 2019 | Jonathan Brooks , Koen Deconinck and Céline Giner Every day, the food we eat connects us to a vast global web of farmers, traders, food manufacturers, retailers and many other people involved in getting food from farm to fork. All work is written to order. Innovation and digitalization to drive growth and efficiency : 1. Liehr et al (2001) argue that “the airline market is a highly cyclical business with relatively poor returns on invested capital”. Nowadays, about one-third of its workers are foreigners. Starting just $19. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Good policies that promote equity have a better chance. Findings working with top-tier, information-driven companies demonstrate that domain-based organizations are not the most effective approach for analytics. Tweet. There are several ways to cut costs. Lufthansa created “Lufthansa Regional” to develop its regional business. However, some cultural differences cannot be easily made up. The membership of the star alliance benefits Lufthansa’s international business mostly. Furthermore, as Lufthansa enjoys increasingly diversified employee base, I think Lufthansa ought to work out a way to combine all its employees and provide sufficient initiatives. High spenders will get the most ‘free’ flights, irrespective of how many flights they take. This case report aims to identify some issues and problems Lufthansa faces and the causes of and possible solutions to those problems. You can also do a weighted SWOT analysis of Lufthansa 2012 HBR case study. Therefore, Lufthansa ought to avoid any duplication of functions in the organization to minimize costs, or even go through some kind of reorganization to streamline its business model. Key data on sustainability Corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. Some of the key weaknesses of Lufthansa are: Lufthansa has a high-cost base: L ufthansa has been taking numerous efforts for cost savings which accounted for more than EUR2.5 billion savings in the airline’s bottom line between 2012 and 2014. In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Only supported aircraft types that are active with this airline are included in the calculations. The elderly face many challenges in later life, but they do not have to enter old age without dignity. Key Challenges of s/w testing: 1. Besides, further efforts are also demanded on the revenue side. Poverty While elderly poverty rates showed an improvement trend for decades, the 2008 recession has changed some older people’s financial futures. Here are some of the key points. On the contrary, I am going to discuss only a few major problems in further details in the remainder of this case report. Walt Disney has experienced various strategic issues, and their strategic approaches have led to success. Specifically, the case documentation says the air industry has never made enough profits to cover its cost of capital over the business cycle since as early as the Second World War, particularly after the deregulation. So, in this two-part series, we will discuss six key challenges in evaluation and solutions to those challenges (in Part Two), which we hope will guide you toward more effective evaluations. This leads to either missing details or poor sentence structures. Moreover, as the case documentation says, mergers and acquisitions across many nation borders in the air industry are not available, or sometimes even not legal. The next step is organizing the solution based on the requirement of the case. Results: The authors identified ten key challenges: convincing people that there is a problem that is relevant to them; convincing them that the solution chosen is the right one; getting data collection and monitoring systems right; excess ambitions and 'projectness'; organisational cultures, capacities and contexts; tribalism and lack of staff engagement; leadership; incentivising participation and 'hard … In fact, sustaining the change process was seen as the key management challenge. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals. Primarily, these challenges are related to cloud based service requirements. Consumers, ethical supply chain, Sustainable Business, Sustainable Risk Management, Telecom, In a sector where the next revolution is just around the corner, the Telecoms industry is characterised by high rates of innovation in a rapidly changing technological landscape. Send your data or let us do the research. Lufthansa 2012 is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11.
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