salon promotions that work
Shows your salon’s personality by cracking a joke and using a language that fit your salon Include a “call-to-action” – asking viewers to do something Your caption can be up to 2,200 characters in length, include emojis, handles referencing others accounts and up to 30 hashtags. 2. You could also include a retail product as part of your offer. Domino’s has also offered buy-one, get-one deals during past Ramadan seasons — and combined promotions with purpose by matching purchases with contributions given to underprivileged homes during the month. You can also promote your offer on POS signs, service menu, brochures and leaflets in your salon. Procare Hairdressing Foils. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail, in salon promotions, how to use your website and the internet to templates for posters and flyers and everything you could imagine you will need to market your salon. Listen to this short episode as Alan Forrest Smith shares his decades of salon building and advertising experience. 14. Salon marketing is a critical component to the success of your business, so having a strong marketing strategy and salon software to support your efforts can make all of the difference. It’s a win-win for everyone involved because the salon is gaining an extra customer from the deal while the client that brought in the friend can receive a … There’s a big difference between offering an attractive package vs. discounting a service. UPDATE March 14, 2011: Another promotions app to add to this list is Freepromos (currently 400k monthly active users!). Instead of giving discount on you core services, your deal should add value to your core services by offering a discount on your secondary service. But what if they still don’t buy into it? Call (844) 205-1857 to make an appointment. It’s time to create your next salon offer. That makes it clear what users are signing up for. There are also other tools available that you can use depending on what your clients barrier to buying your promotion are. The right salon offers should be a key component of your salon marketing strategy. Google Ads works best if your promotion goal is to attract new clients to your business. If a service is not working well in your salon, remove it. Sometimes it just takes many different ideas and time before you learn what works for you. I used your Idea about recommend a friend, but I did it a little bit different. Are you only targeting new clients or do you have sufficient amount of promotions to also increase spend per client? Reach your clients instantly with promotions, flash sales, last minute appointments, and more. You can specify that the person needs to be based in your town and select a number of phrases when your ad should show. #HappyDay Whatever day (or half day) you chose, spread the word that if you book on that day you will get a special gift. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Transforming Salon Results in 23-Days and Less, salonpunk.com is part of OBDM Ltd, 09454665, Coach House, Altrincham, WA144QZ, BEST-SELLING BOOK – THE SALON PUNK… “BRILLIANT BOOK” “GREAT” “ACE” “CAN’T PUT IT DOWN” “BEST INDUSTRY BOOK OUT THERE” “INSPIRATIONAL” “READ ON ONE GO” “LOVED IT” “THIS BOOK” “AMAZING FIVE STARS” “FANTASTIC 5 STARS” “DEFINITELY WORTH A READ” “THOROUGHLY ENJOYED IT” “ENTERTAINING”, OUR BEST SELLING Salon Business Guide Ships Anywhere, Works Everywhere… “INSANE RESULTS”, “Alan doubled our salon turnover in 4-weeks … EXTREME!”. It doesn’t cost you anything (you’re already paying for the rent) and reaches a very relevant audience in your area. You just need to know how you should run your promotions. You'll also learn the rules of thumb on how to create highly successful restaurant marketing campaigns of your own. Limit it to your team members who have ‘column gaps’. Facebook Ads, like Google Ads, are great when the goal of your promotion is to attract new clients to your business. Receive a spa or salon service ... She will work with you to achieve the perfect cut or color! Posted by Joey Wynn at If you try something new and it doesn’t work out, don’t get discouraged. so a big chunk of what the profit contribution is will also go away to your other costs and whatever is left is your profit. The key to salon promotions is to “solve” the ever-changing beauty problems and needs throughout the calendar year. Feb 21, 2020 - Hair & Beauty Niche + Digital Design Agency Branding + Web + Print + Marketing + Social Media California-based. Oct 26, 2017 - Need inspiration for your salon promotions or marketing? These are the services clients anyway book so giving a rebate on it will only hurt your profit. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. You can also consider running promotions with other businesses. These are the services you’re known for and that most of your clients will book. Find this Pin and more on Salon Design by debra hilkert. The first point of contact is the salon coordinator. Having your offer visible to people walking past your salon can be very effective. Feb 21, 2020 - Hair & Beauty Niche + Digital Design Agency Branding + Web + Print + Marketing + Social Media California-based. Let’s say you’re a hairdresser or hair salon manager and you want to create a promotion with the goal to attract new clients to your salon. You have a goal for your promotion, you know which products to promote, you have designed a compelling offer package, and you’re set to start marketing your offer. It’s the first time I have seen a combination of multilevel marketing where your guided through everything from Facebook, social media, SMS text, email, direct mail. The above goals are all very different. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there. Home / HABA Blog / CHOOSING A TARGET MARKET FOR YOUR SALON PROMOTION. Let’s start by designing your offer package. Monthly promotions help keep clients and prospective customers aware of your salon, or “top of mind” and reminds or motivates guests to make an appointment. Create incentives that See more ideas about Salon promotions, Salon … com is absolutely fantastic I am a bit rubbish on the computer don’t know how to work attachments. Another limitation with Instagram is that you cannot link to your offer directly from the post itself but you need to make use of your bio. This doesn’t mean you’ll execute exactly that plan but it gives you a first overview how you’ll be promoting your business over the year. I signed up for all of Alan’s courses (e-books) after taking on a dying salon taking £300 per week. So I would like to personally thank you from our industry for creating a tool that if used correctly will help build any salon business, reduce a little bit of stress and make our industry great! Optimize your eyelash extension salon website. Sometimes experimentation can be your best friend. Set up a selfie station with your salon’s hashtag. Instead of giving discount, give more value. You could in parallel with that offer also a trade up promotion where clients who have bought your hair cut can spend more with you through a retail promotion. Mother's Day is just around the corner! It’s important that the additional product and service improves even further on the core service you’re promoting. The added influx of service clients and retail/gift certificate sales — not to mention the often deeper-discounted purchasing opportunities presented by manufacturers and distributors — are simply a “no brainer” to take advantage of. I’ve done this myself. But every once in a while everyone needs some fresh ideas – or to revisit some old ones they have forgotten about. But why should people take it now? Start by selecting one of your most desirable core services. Often on their core services, like “get 15% discount on your next haircut”. It’s honestly paid for itself already!Thank you it’s sooo exiting…really getting confident now cheers guys. Retail products can also be a very good secondary offer that you can add to your promotion. Growth Strategies > Holiday Promotions There’s nothing to fear — Halloween is actually one of the best holidays for salons to use to attract more clients. Don’t give a way discount, give more value.. People value experiential rewards higher than monetary rewards. Yes, … What you should make sure is that the name and communication you choose for your promotion: Coming back to the hair salon example earlier, you offer could be something like: Spring Special: “Your Complete Color Transformation” – Only $195 TodayGet FREE Care Treatment, Eye-brow color, and a care take home product (value $100) when you book your color service today. I hope you also got some inspiration from the salon marketing ideas I shared to help you advertise your salon offers. Everyone should follow these rules as it will help you in taking care of the customers during covid. This reassures you that you’re covering the needs of your business over the year and you’ll also be able to to involve your staff, product supplier, and other stakeholder into your plan early which will increase its effectiveness. Work to enlist other businesses in your area, and share your story with the local media to aid your cause. This is what I did already. That was the only missing link the way I see it. Thank you so much. You may now have a good idea of what change you want your promotion to drive. People should think i MUST take this or I’m missing out. Put your business in the palm of your client’s hand with an app for your business. +1 866 800 0004. Pro. Let’s get started… 1. Reel in new clients into your business Get your existing salon … Salon marketing requires a detailed plan and a rigorous execution. If you don’t have a list of e-mails to your clients, it’s a good idea to start building one. Spa promotion ideas don’t always have to cost money. Jul 20, 2020 - Explore Mrsemmasargeant's board "Salon promotion ideas marketing" on Pinterest. Allow your clients to book appointments online. You’ll have a deal that is very attractive to your clients, that doesn’t cost you much, while you’re also protecting the pricing of your core services. This year we moved to a bigger town so I bought the xtreme 21 and OMG, everything that Alan said to do I did, now wifey only works in salon on Saturdays, we paying for our house no bothers and Im actually bored and now thinking I need to move into the supplier and wholesale side of the business because I kind of shy having to be in the salon when everything is on autopilot.”, Woohoo it’s started working!It’s given me bags of confidence on upselling. Anyway, to keep things simple, just calculate what the profit contribution is for each of your services. Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! Don’t forget to promote your hashtag and ask them to tag your account. I have summarized some powerful salon marketing ideas below that you can consider as you build your marketing plan for your salon offer. Sep 5, 2019 - Explore Queenstyles (Hairdresser)/Pamp's board "salon promotions" on Pinterest. Could there be other reasons why people aren’t going for it? Let’s face it, your promotion have to give some type of value back to your clients (or prospect clients). To attract new clients, you’ll certainly need a special offer that is highly attractive to drive the change you want. Procare Foil Dispensers & Machines. I am based in a small town in Liverpool UK and if we can do it anyone can. You can learn more about how you can setup your Google Ads on ads.google.com. You can check out the salon scheduling solutions I recommend here. Find the platform (Pinterest, Instagram and Facebook work great for salons) that works best and start engaging your customers to give your referral program a digital boost. If you can invest a small sum up front to get a new client to your salon, you can reap the benefit of that for years to come. Flyers; Social Media; Business Cards; Brochures; Card & Invites; sign in sign up Do you see the difference between the two? These are the ads that that show up at the top of Google search result. Many thanks, SalonPunk.com It doesn’t make much sense to offer services and lose money on every service that is done. Jan 24, 2017 - 53 Easy Salon Promotion Ideas That Could Work For Your Salon But even if you, as a business owner, invest more on your promotional strategies — not having a well thought out plan can backfire. Black Friday) or to some other time limited factor like “Early Bird Offer”. Create a memorable client experience. The beauty industry must follow a set of rules to preserve the health of its professionals and customers. But how do you achieve this while still staying profitable and avoid that you discount yourself in a way that people won’t pay your regular price in the future? and is up-to-date and READY for 2016/2017 and beyond! Take some stress off your front desk and give your clients the flexibility to book online. How do you turn your salon into a proper business? Cannot be combined with any other offers or discounts. It needs to be attractive, really attractive, or people will not bother. If you haven’t set up your social media accounts, you’re missing out … With Instagram your offer will go out to anyone following you which means both existing clients and potential new ones. See more ideas about Salon promotions, Salon … Learn more about Facebook Ads in my guide to Facebook ads for salons here. Salon Marketing Calendar: Monthly Salon Promotions Key to Success When done right, coordinated salon promotions can generate a steady flow guests year round. and is up-to-date and READY for 2016/2017 and beyond! Try to avoid this. For example for searches like “hair salon near me” or “nail salon in Chicago”. If so, this is of course also a super way to promote your offer to your followers. What’s important when you create your plan for how to advertise your salon offer is to take a holistic, 360 degree, approach to your communication. One of the most important lessons in this article is the difference between your core services and your secondary services. Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons. Salon promotions that work http://bit.ly/g5XJRx. If it doesn’t drive a change, you’re just giving something away for the result you would have achieved in any case. To avoid that you devaluate your pricing, you should avoid discounting your core services. But they do. So I was really excited when I received my copy of 21 Salon Extreme to see a work manual that would guide you the salon owners, managers, beauty therapists and anyone looking for a clear uncluttered powerful step-by-step direction to not only market your salon but to create a complete dynamic system that can be implemented instantly into your business – even when you have SO much other stuff to do! Marketing Offers That Work EXPAND Your Customer Base and BUILD Loyalty. You can work out a system where other local businesses display your business cards in their office in exchange for putting theirs in your salon. since putting all of Alan’s ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.So…. This means that the people who are exposed to your offer are already looking for a salon in their area. As we later learn about how you can design effective salon promotions that work, you’ll need to be clear about the change that you want your promotion before you even start thinking about how you’ll design the deal. and is up-to-date and READY for 2016/2017 and beyond! Why not wait until next week instead? Facebook ads for example: I’ve heard so many salon owners say they don’t work. You can be specific with your target group when you setup your promotion ad. This could be your manicure service if you’re a nail salon or you cut & blow dry service if you’re a hair salon. www.salonopinion.comHairBizSecrets – Online TrainingFantastic Hairdresser Australia – Training & CoachingBrisbane QLD. Unfortunately, this is not always the case. If your goal is to get your existing clients to spend more at each visit, you should focus your effort on promoting you offer inside the salon when the client is there. Last-Minute Valentine’s Day Promotion Ideas For Salons & Spas Promotion #1. Hair Salon Exclusive - Breanna. There’s many different reasons to why you want to run promotions in your salon. A common trap salon managers fall into is to discount and promote services that are not performing. This was bad for Alan but good for me because in one week i had enuff stuff to take my wife salon from a 2 chair drive thru village salon in Ireland to where we are now. You’ll also make sure you protect your pricing better if you’re switching the service in focus in your promotion over time. Need back to school promotion ideas? In fact, I’s strongly encourage you to start playing with the tools you’ve just learnt and start coming up with different promotions that you believe are right for your salon business. Unfortunately I see too often that salon’s who run just discount promotions. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn’t use off on service. When prospective clients call, the salon coordinator asks what services they want, when they want to come in, and which hairdresser they prefer to see. Almost everyone is on Facebook and Facebook have a wealth of data about people on the platform. E-mail marketing is a very good way to reach your existing customers and something I would recommend you to use if your promotion goal is to get existing clients to come more frequently or spend more with you. Sounds obvious maybe. Promotion is valid within 30 days of issuance. You wont be disappointed I promise.Jeanette (a much better off and happier salon owner)p.s. There is no need to hire a SEO specialist to improve your visibility on search engines. As you run your salon promotions, I would aways be careful with giving discount on your core services. Next you should think about what other, secondary services, you have on your menu that would be attractive to a person buying your color service. It’s all the things we should know but we turn a blind eye to because we’re busy or just wasting time. So make sure you don’t overlook this. Free Premium PSD Templates. Here’s a few questions you can ask yourself when you’re reviewing your annual plan. rent, insurances, marketing, education etc.) Disclosure: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no cost to you. Seasonality is important to the relevance of different salon services. 3. Your promotion should be designed to drive some type of change with people that help you grow your business. A service that would be highly attractive to the type of clients you would like in your salon. Promote gift cards to men with slogans such as “Chocolate is nice… But she’d rather have this.” Make sure they think they are getting value for their money. Procare Meches & Wraps. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away. Monthly Specials – Have one service discounted each month. You should also quickly learn which ones are the ones you should be promoting and which ones you maybe even should remove (or price up) from your service menu. Salon Promotions. Your secondary services are the additional services you offer in your salon. You just need to devote some time and effort to make them work. Create an area in your business with great lighting so clients can take selfies to post on their social media. We like the way the campaign messaging is mirrored on the CTA button. This can create embarrassing moments for your clients when they ask for the offer. You’ll save yourself money and frustration by simply focusing your promotions on what is already working. Goal 2,3,4 can be used after you’ve lured in the new client to your salon to then get them to spend more with you. Our world is evolving and you need to make sure that your salon’s promotions strategies are evolving with it! Now I am not suggesting you give out free alcohol, then again this might work, but you could turn this in to your most popular day by creating a buzz using your social media accounts. I’m sure you agree with me when I say that the right salon promotions can significantly help drive your salon business. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around with love. What I mean with that is that you should keep your list prices on your core service but add on related secondary services (or products) that together forms a package. 5 Common Salon Promotion Goals Your salon promotion will typically have one of the below five goals. There are also good tools to grow your salon’s Instagram you can use. You can also run combination of services. Or are you worried that doing so may erode you regular prices? In the end, this is what people want. Again, you know best what type of salon promotions your business needs. So in order to activate it you need to develop a strategy for when, where and how you’ll communicate your offer.