A well thought-out email marketing campaign should be part of every brand’s digital marketing strategy. Upgrade emails exist in many forms. Hear what makes us great -- straight from our customers. Your tech team invests a lot of team energy trying to achieve 99.999% uptime but somehow people are still upset when your site goes down. Apply the key principles and you can solve your email problems. On the flip side, Wordpress could be targeting this email for WordPress power users or engineers who already know the benefits of the platform and are more inclined to look for specific features. In this report that Buffer sends each week, they ask users to upgrade above the fold. Just one more promotional email from Moo. This is useful to people are the holidays and the added incentive makes it an especially useful email. We're committed to keeping your information safe. Sometimes a less conventional approach can be more engaging. SPAM Overload; Sheer Volume ; Smart marketers use the same direct response copywriting skills used to write sales pages to write promotional emails. In this case, providing feature details without any distractions or unnecessary elements makes sense, which brings us back to the third tip in this post: target your audience. Though just a few words (anywhere from, No email is complete without captivating and appealing imagery. We may be tooting our own horn here, but then again, you'd better hope we're following best practices if we're writing about them. Now that most Adobe users pay a monthly fee to use their creative suite, it’s important to continually remind users that they are getting something great for their money. Read this guide to find out how to add Gmail annotations to your email. Special offers are often seasonal and CrashPlan did something interesting with this holiday email. Another thing to note is that the footer of this email contains details about the promotion. Do that, and your event will be off to a great start. All of Tod’s campaigns are stylish and consistent. Users will know exactly what to do. Test Todoist Premium for Free. Promotional email marketing is sending a message that’s focused on driving a purchase or conversion. The title of the content is in large font at the top so that readers can know right away what they are investing their time in. When you send a special offer, make sure you segment your lists first. Promotional emails are messages that are aimed at completing a purchase or making a conversion. This isn’t a dedicated upgrade email… or is it? I bet you’ll find that they know about half of what it does. Moo’s promotion lures you in with 10% off for their great quality print products. They see this as a signal that I’m ready to spend and are trying to build a habit of frequent purchasing. It makes a subtle and very engaging combination. That said, when including your promotion in the subject line, strive to be catchy, conversational, and compelling Just be aware that some words and phrases can trigger spam detectors and send your email to your readers' spam folder (for example, using "free," "FREE," or "100% free"). Check out what we mean. The main goal of this form of email marketing is to convince customers to make a purchase. Introduce your promotion in the subject line, Email users see three layers of information before opening an email: sender name, subject line, and preheader text. Be careful not to focus too much on the promotion and its features at the expense of its benefits. Because direct response copy works in promotional email. “Did you know” emails are great for onboarding and inactive users. KISSmetrics sent this email with the sole purpose of announcing the webinar. In this guide, we’ll cover everything you need to know to craft promotional emails that drive results. This should include the name and role in the company, and if applicable, company contact information, social media handles, and a photo. In addition to the subject line, the "from" field can have a significant impact on whether your promotional emails get opened, disregarded, or sent to the trash bin. Here's an example of a flash sale promotional email that better follows the best practices in this post. Seriously, go sign up for a new account to get some great ideas for your own onboarding email. The further narrative gives you a few serious reasons to start meditating. Subject line: Prep for less with the home for the holidays’ sale. Start with a promo campaign designed to tease and familiarize your contacts with your upcoming product or service. Clear terms of the offer are highlighted at the top of the email to keep you informed and the offer transparent. Subject line: Announcing The 1st Unbounce Call To Action Conference! . Such newsletters inform customers of upcoming events or promotions, or new products. Subject line: The Jacktober Sales Event Starts Now. Subject line: Enjoy £15 off every £60 spent. If you're also looking for networking email tips and templates, we've got a post for that. It was still better than before, just not as good as people hoped. Subject: Special Edition. New products and expanded offerings make for great promotional emails. Because it works. Subject line: Last orders: spend more to save. The brand again builds up trust with a promise “if your order’s not exactly how you pictured it, we’ll reprint it for free!” That efficiently eases anxiety about making a purchase. The copy is also clear and concise. Subject line: Another thing you can do on Pinterest: Plan your next trip! Space NK uses specific user account information to personalize their emails with relevant product recommendations and account usage summary. Sending the same promotional email out to your entire audience is not recommended, because your messaging will get diluted as you try to appeal to all readers. Google loves to build anticipation for new products by requiring an invite to join. Powerful and useful, yes but overwhelming. Space NK uses everything from a money-off incentive, scarcity – ‘Limited time only’, social proof to personalization. Promotional emails are an essential part of any effective email marketing strategy. Moo uses the image ‘Last chance’ and body copy ‘Offer ends midnight 2 January 2019’ to create a sense of urgency to act fast. Our weekly Performance Tip email is a good example of a simple content promotion. After all, you're urging recipients to stop reading and start shopping, and the discount itself automatically implies the benefit of saving money. The way you describe the offer to new customers that you’re trying to move through your sales funnel will be different from the way you describe it to existing customers you’re trying to get repeat business from. We’ll go over: P.S. The example below from Doordash may be text-heavy, but because it adheres to best practices, it is an effective promotional email for a time-limited offer. Perhaps because I’ve made a purchase within just a few days of signing up for a new account, Amazon wants to strike while the iron is hot. They got it right though. Having the CTA at the end of your promotional email isn’t necessary, as long as it’s clear and easy to spot: You may also wish to include the CTA twice if the email is long enough. Here you should outline the main objectives and techniques that will help you reach your goals, and the KPIs you can use to evaluate the effectiveness of your strategy. This email arrived shortly after apologizing for the error and for the extra noise in the inbox. This is a great way to reach new customers and reward existing customers. Can you concisely and clearly communicate value? Harry’s promotional email uses a genuine sense of humor and conversational tone of voice to upgrade its trial users on Valentine’s day. You could use a standard simple header with your logo, company name, and brand colors; or leave space for text so you can include the name of the promotion. This is an example of building the announcement into an existing newsletter. Sometimes it appears below the subject line, and other times right after it, such as with the Shutterfly example we just used: In some cases, preheader text may also appear in the promotional email itself, as with the example below, but not always. When Buffer first added feeds to their app, users were upset because they could only add one. So it worked … really well. It’s a great indicator of future behavior. Pinterest sends a great onboarding series. CHOOSE THIS TEMPLATE. Second, the features, rather than the benefits, are highlighted. Instead, send it to a select few, or segment out your list so you can deliver targeted messaging for each segment. 101 Huntington Ave, Floor 7  Third, while promotion is clear (20% off all plans)—the call to action is not. The header is the first thing a consumer sees upon opening your promotional email, so make sure it’s clean, professional, and appealing. A promotional email is a commercial broadcast that usually offers incentives to drive sales and revenue for a business. This adds a nice personal touch to your promotional emails and helps your readers to feel more connected to your brand. Users like receiving their reports and probably feel good about the metrics. As always, the format is less important than the content. This eases customer anxieties about whether the brand is reputable and can be trusted. “I don’t need a new camera but that’s a really good deal.” Use this tactic carefully as it can backfire. Enjoy this Halloween treat. Subject line: You’re invited to join Amazon’s Site, MyHabit.com. Headspace uses the email subject line to offer a clear incentive and follow up with a bold CTA to prompt action. Maybe it had a bad link, an incorrect date or a grammar error. Free products for an email signup. All other promotional emails are placed in the ‘Remaining promotions’ section. Your promotional email should be exciting but not overwhelming, and the images should complement, rather than distract away from, the CTA. A common example of permission marketing is a newsletter sent to an advertising firm's customers. Step 3: Use one (or more) as a template or blueprint to create your email. Also, the narrative creates a sense of urgency in the subject line and first paragraph. If you’ve read the blog, it sounds like Peep. Tread lightly. As such, promotional emails should be optimized using the above tips to help increase conversion rates. If you give CrashPlan to someone else, you get two free months for yourself. You also have an opportunity to delight the recipient (more on that here) by giving them something free or surprising them. And TODAY ONLY in the subject line creates a sense of urgency to encourage recipients to take action and open the email now. They know the deals will be good. By the time you get this email, you are well aware of the product and itching to get your “in”. So when you put the two together, you see that promotional emails are a successful marketing strategy: As effective as email promotions are, you can’t just throw one together and expect to get results. These promotion announcement email templates are the best tool to use in both business to client communication and business to employee communication. Also, two best practices are followed: the bolded blue text makes the call to action easy to spot among the gray text, and the bullets break up the text for an easier read. First of all, there is no attractive imagery. Promotional offers like this keep customers engaged with your brand as well as your products, which helps to foster customer loyalty. Loyalty programs encourage engagement and reward your most loyal fans, all while, If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. So this promotional email from Divvy inviting new users to orientation is not only useful, it’s expected. ALL YOURS with your next purchase. Subject line: TODAY ONLY: 55% OFF Annual Plans. Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. No credit card details required, many elements that make your offer complete, personalize their emails with relevant product recommendations, Create a free account and build your promotional email campaign in Vero, How Amazon Dominates E-Commerce With Email Marketing, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know, 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis (, Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention (, For every $1 you spend on email marketing, you can expect an average return of $44 (, Intriguing subject line; it’s playful and conversational, Strong, beautiful imagery looks grotesque and hilarious, Clear CTA, implies action and the benefit at the same time. Increase sales for a specific product or service. Show customer reviews and ratings to build trust with recipients and bring them closer to a purchase decision. Tod’s team knows how to add some sugar, but not overdo it, and keep it classy. Before you even start the outline of your email (which you should do every time), you have to decide what the subject is. https://www.wordstream.com/blog/ws/2020/07/21/promotional-email-examples The correction had to be made and the email was short and sweet. I'm actually going to start off with an example of a promotional email that does not follow the best practices covered in this post. Email marketing is the use of email to promote a company's products and services or to connect with the customers. There’s never too much positivity, compassion or new people in your life, after all! One of the challenges with email marketing for many companies is the planning and promotional part of it. This email example from Zoom doesn’t offer a discount or sale, but rather a variety of free resources. Ideally, the link for your offer will take readers to a landing page describing the promotion’s features and terms in more detail. Although there are many, small “Shop now” CTAs sprinkled across this email template, the primary CTA is clear and stands out from other content. Subject line: Save up to 52% – offer ends tomorrow. The tips below will help you to maximize your open rate and engagement rate. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Use this limited space to provide an essential detail about the promotion that will clarify the email's purpose and attract readers. Because if you’ve already subscribed to the newsletter, you already know ConversionXL does great work. Using email to communicate your special offers, deals, and promotions is definitely worth your while. Use images or GIFs (dynamic content) to quickly communicate the benefit your readers will receive from the offer. Promotional email marketing is very self-explanatory. We use a branded header with appealing imagery that orients the reader to what type of email this is. In this email, they invite me to join a site called MyHabit.com that curates deals for clothing and other fashion products. We’ve all sent an email we wish we could take back. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. Promotion emails are effective because, first of all, Second, everyone loves a promotion. With e-mail marketing, the target group of an average enterprise tends to be quite diverse. – Quora. Considerations to make before writing your promotion email. What are you asking me to do? You don’t want to send a discount code to someone who just paid full price yesterday. You can include the announcement in an exiting email (like a newsletter) or send a separate email dedicated to the announcement. It’s not surprising to see a great email from Starbucks. The photos are great, the clothes and accessories look great and there are several calls to action in the body of the email. Check out Moo’s welcome email example to understand how they craft an excellent email experience. The image complements the colored text, the ultimate benefit is highlighted in large font at the top, the messaging is quick and to the point, and the two options are crystal clear. We don’t like to miss out, so we want to do something while we have the chance. Low engagement rates are a spam signal. That way the option is always in view even if the reader has scrolled. Boston, MA 02199. You can create promotion emails for just about any offer you are running: I’ll be providing examples of the many types of promotional emails throughout this guide and at the end. And then they have a second CTA that reinforces the ultimate benefit ("Start Getting Deals!"). Send them only to people who have explicitly requested them and consistently engage with your emails. Zalando’s example embraces simplicity, personalization, and visualization. Use the built-in context of the holidays to craft a message that will be welcome in the inbox. In this guide, we’ll look at nine categories of great promotional email examples, and give you key takeaways that will help you craft emails that will delight your recipients and drive more revenue for your business. Pay special attention to Buffer as they seem to be onto something great with their version. This promotional email is loaded with eye candy. And the service is great. Recipients see the call to action before they even see the metrics. There are, Now that you know what you’re promoting, it’s time to ask yourself why. Subject line: Enjoy 3 holiday drinks, get another free. The hero image conveys friendly, positive vibes that help reinforce the benefit that the recipient will receive from Headspace. Or create graphics with free and easy-to-use platforms like Canva. Once you have the framework set up for your promotional email, you can start to craft your copy and set up your send. If you don’t have the ability to fill in the preheader text field, your email client will typically pull in the first 40-50 characters of the email, so make sure the first characters of your email are engaging and give the reader a reason to continue investing their time. Christmas it all about giving. We suggest the latter since highly targeted behavioral emails consistently perform better than promotional emails. Promotional emails are sent with the intention of driving a consumer purchase or making a conversion. Everyone expects to get more emails during the holidays. Above all else, you must include a loud (but not obnoxious) and clear call to action in your promotional email. Optimize your promotional emails for Gmail annotations to highlight your offer. Both can work and we have examples of each. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook. This is a great promotional email example. Subject line: Five Creative Cloud features we think you’ll love. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Improve the impact of every message you send your customers by including engaging content. This is because the metrics are easy to track and measure as time goes by. Each friend you refer will receive £10 when they become a Monzo customer. Here's an example of a compelling promotional email subject line from Shutterfly: Email users see three layers of information before opening an email: sender name, subject line, and preheader text. Subject line: If the USE decides to shut down the Internet, can it? Most effective promotional emails have a nice flow that leads your readers to the desired action. Subject line: There’s no time like the present. Promotional emails increase awareness, generate revenue, and improve customer retention. There is a lot of text, but it is broken up by bullet points to make it easily skimmable. In under 50 words, the email answers all of its readers questions: Why should I read this email? Contest & Giveaway Accouncement Emails One of the most powerful types of promotional campaigns you can run is a giveaway, and reaching out to your evangelists through email is a great way to get the ball rolling on your giveaway and start driving entries. Promotional marketing messaging can include: Discounts on a purchase. This new annotations feature has been created so that Gmail can rank the most relevant promotional emails and provide customers with a better email experience. Let’s start with some basic initial steps to take before you even start writing your email. So when an email shows up offering a discount, there is a foundation of knowledge in place. Even the logo in the branded header is small. Promotion emails are effective because, first of all, email marketing is highly effective: Second, everyone loves a promotion. It uses simple design elements, including a legibly-sized logo, an emoji, and branded charts; the benefit is prominent ("get paid twice as fast"), and the CTA button both stands out and clarifies the offer. There’s no one template to follow to verify the quality of your promotional email, but there are many elements that make your offer complete. This is useful to newbies since the software does so much. For those wanting more information, it’s there too, complete with a video walkthrough and an explanation of the new features. If you’ve ever used Adobe’s tools, you know they are beastly. They send some of the best promotional emails out there (Also, see their newest welcome email). The context is already there. Just be sure to follow the tips and guidance above so that you maximize your results. Don’t send them to everyone – that defeats the purpose – and try to segment based on past behavior. Preheader text appears in different forms depending on which email client and device you're using. Just don’t go too overboard with them. AB test your promotions to optimize your promotional emails and increase conversions. Cialdini’s six influences of persuasion include the principle: scarcity. Subject line: You have a special offer from eBay. Though just a few words (anywhere from 40-130 characters), preheader text can be the final influence over whether a reader opens your email. Subject line: Your invitation to try Inbox by Gmail. Rather than using the same stock photos that every company in your industry uses, try using your own photos. Saying “I’m sorry” can be really hard but sometimes it must be done. TopShop has a prominent CTA and even adds a deadline to create a greater sense of urgency. The promotional email is all about driving conversions, so start with an email template that’s already designed for you. Here are two effective, yet very different, promotional emails finely tuned to their respective audiences: The one from Bath and Body Works stands in stark contrast to the one from OptinMonster; however, they are both incredibly effective for their particular audience. Gorilla Contact software is installed in Linux VPS with Multiple IPs in rotation to send promotional email marketing messages at high speed. Promotional emails are a simple, yet powerful way to spread the word about your product or service. This special offer is framed liked a transactional email. Monzo’s Christmas offer is a fine example of how to use seasonality to promote your customer referral program. Gold Foil. Also, Space NK uses social proof which gives you some ‘top-rated’ shopping ideas and 5-star reviews from other customers. An important thing to keep in mind when designing promotional emails is email deliverability and inbox placement. We’ve included plenty of promotional email examples above with our tips and best practices, but it can never hurt to see more examples. Did you know that 47% of emails are opened solely based on the subject line? New job, new school, new software … you need to get oriented. Harry’s do a great job at making a tenuous link with the occasion and their offer. As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. People like to read emails from other humans, but sure to test this out as preferences vary from audience to audience. You have two options when it comes to announcing events via email. Be sure to spend time segmenting your lists before you hit send on an invitation. And if you’re searching for tools to help organize and execute better email marketing, get started with CoSchedule. This is a different approach. They throw a bunch of things at the wall and see what sticks. Promotion emails are exactly as they sound: a marketing email written to your audience—whether they’re customers, leads, or subscribers—with information about a promotion … And just when the user’s interest is piqued, they bring it home with a bold, red button. In this case, Copyblogger sent an email about an upcoming webinar but listed the time incorrectly. The subject line – “You have a special offer from eBay” – sounds more like a casual notification than a promotional email campaign. Subject line: Valentine’s Day – Somebody to Love. My purchasing behavior is trending upward. a simple, yet powerful way to spread the word about your product or service. What are you offering to the reader? Here’s a summary of the key takeaways: Everyone wants to feel appreciated and recognized, and your customers are no different. Now in 2019, a new update has arrived – Annotations in the Promotions tab. Promotion is one of the four basic elements of marketing. Increase brand awareness in a particular vertical or niche within your audience. Only with a closer do you find that it's to "upgrade today.". Step 1: Choose the type of email first. Promotional emails range from one-time offers to full email marketing campaigns, however when done properly provide your readers with more than just one-time coupons and offers. It doesn’t take much time, it’s an easy way to, And then they have a second CTA that reinforces the ultimate, This email example from Zoom doesn’t offer a discount or sale, but rather a variety of free resources. Without a limited time offer, recipients may decide to leave the purchase until later, and some will likely forget about it completely. You’re advised to hurry up since the clock is ticking and this sale will end soon. You know, that space where you aren’t really sure if the email you’re sending will end up in the inbox or a spam folder. Instead of getting defensive, CEO Joel Gascoigne sent this email apologizing for the disappointment. Read our Privacy Policy. Finally, there is a clear CTA at the end to send readers to the full post. What promotion emails are and when to use them. Survey your customers about your product. Keep the body of your promotional email concise and break up lengthier blocks of text with images, links, or bullet points so it’s easier for your readers to digest. The body of the promotional email itself should clearly identify why this promotion is of value to the reader and make clear the ultimate benefits. You don’t need to have fancy promo codes or create unique landing pages for every promotional email you send. There's also concise copy about each resource and a large orange CTA that makes clear the next step to take. He sells the conference but he doesn’t go overboard. While it’s not always easy to crack how to get your recipients excited about email promotion – now you can use our shortcut. Why? Use your subject line to clearly present your value proposition statement, but also make sure to make it friendly, intriguing and conversational. Do you like this email? This promotional email is based on a very simple message “Spend to save”. Read more about Cialdini’s six principles of persuasion and how to apply them to your promotional emails to increase conversions. Promotional marketing is the use of incentivization to drive a consumer to take a certain action to increase a brand’s awareness, generate sales or create brand loyalty.